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Research papers

In 2030 the best market researcher in the organisation will be the CEO!

The audience will journey to what market research will look like in 2030. For a selected number of years between 2012 and 2030, a particular development taking market intelligence to its new level is described. The fundamental shift in the market...

Catalogue: Congress 2012: Accelerating Excellence
Authors: David Smith, Elisabetta Osta
Company: DVL Smith Ltd
September 13, 2012
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Citation

Smith and Osta (2012a, September 13). In 2030 the best market researcher in the organisation will be the CEO!. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/in-2030-the-best-market-researcher-in-the-organisation-will-be-the-ceo-